Personal branding

People buy from people. Especially people they connect with. If a prospect doesn’t feel a connection with you, there’s a good chance they won’t buy from you even if they think you’re doing good work. 

But that’s not the only consequence of not connecting with someone.

It also means that they’re not likely to refer you to their friends. They may even speak ill of you if you’ve failed to earn their trust.

That’s why we make most of our marketing activities emphasize deeply personalized and 1:1 relationships in business. And we take extra care with our ghostwriting for each client based on who they are and who they’re trying to reach.

Here’s how it works:

• We craft a unique voice that “sounds” like you and keeps your audience’s attention 
• We learn about, assess and become experts in the topics that engage your target audience
• We integrate key messages that reflect the values of your target audience in each piece of content that we produce
• We make sure that your brand’s voice is present in all of your published content

The pieces of content that we generate are never generic. Nor are they robotic. Instead, they’re created to connect, engage and build rapport on a very human level.

At Community & Company, we believe that being proactive and consistent with personal branding for any customer-facing (or stakeholder-facing) role is one of the most important strategic activities you can leverage.

It takes time and effort and enthusiasm but the impact spending any amount of time spent on personal branding has on every other marketing project is undeniable.

Our expertise, experience and tools will help you build your brand.

Associated Services: Email newsletters, Social Media, Article and Blog Writing

Book a call with us to get started.

Connect with C&C's Founder.