Craft a content marketing strategy

Powerful relationships often develop online in the same way they do in person: by connecting human-to-human with a sound content marketing strategy.

Check out the strategies we use in our services. It can give you some clarity on what you want to achieve for your business.

• ‍Personal Branding: Define and highlight qualities that make you credible to your target audience.
• ‍Thought Leadership: Become top-of-mind in your field‍
• Community Engagement: Build a rapport with your target market across multiple relationships

Still not sure what the best approach is for your business? Let us know that we can design something with you. We’d love to help. We can meet you wherever you are in your content journey, whether you’re unknown online or need to freshen up an existing strategy.

‍

What makes our agency different?

‍We turn experts into authors

And we get them published in the right places. The places where their next customers are. The places where they will be able to shape debates and ideas in their field.  

‍What are the benefits of a sound content marketing strategy

• ‍‍New leads and better quality leads
• Nurturing an existing community
• Building a following and readership that you continually engage with in a scalable way.
• Becoming the person who people turn to when they want authoritative answers.
• Positioning yourself in the minds of an audience around the problems that you solve for them.
• Develop long-term relationships by building trust with your audience
• If you are regarded as the top expert in your field, you can become more selective of your clients, charge more money and expand your business.
• Refining your ideas will help you identify more opportunities.
• By partnering with communication professionals, you can increase the quality of what you create and how often you publish.

‍This is what we we can make you

• We can start publishing on Linkedin with short videos or written posts that get you in front of your audience quickly to test which insights generate the most value for your audience and you ultimately.
• We can get you published in traditional media outlets, online channels, and industry publications.
• We can create testimonials, case studies, and sales enablement materials.
• We can make an audiobook, ebook or printed book. We can help you self-publish on all of the main epublishing channels or we can manage proposals to established publishers.
• We can help you run truly unique events that grow your profile in your professional community. We will plan and produce virtual events, meetups, and large scale industry events.
• We can create newsletters using platforms tools like Substack or tools like Mailchimp to nurture your audience and grow subscribers.
• We can help you contribute to the professional organizations you are a part of. For example, if you are on the board of an industry association, you can delegate activities to us like event organization, content creation, new member engagement.

‍What You Should Prepare For‍

• Time: You’ve got publishing goals and we have the bandwidth to do it for you. We can craft a publishing calendar that fits your busy schedule and produces results.
• We’ll make sure everyone knows you’re an expert: We’ll work with you to find your voice, find your customers, and the platforms that fit your preferences.
• We will be on the lookout for other publications, and trends in your domain that you can use as leverage and capitalize on.
• We create direct, efficient and unintrusive lines of communication so that we can quickly jump on opportunities that inevitably come up on your terms. We can turn a 30 second voice note and link to a news article into a 500 word article.
• We can make a month’s worth of content for you in as little as 2 hours per month. Or for those who want to commit to more in depth work, we can do more interviews, more research and be in regular contact.
• We build safe spaces for new ideas to be worked out. ½ baked ideas are welcome. We can work on ideas with you to make them just right for publication.

‍Who We Are

• Our homebase is in Toronto and we’ve been operating in the Canadian startup and high growth entrepreneur community for over a decade. 
• We have worked closely with a wide variety of entrepreneurs, organizations, and industries that have given us the experience, tools and insights to develop truly unique publishing solutions in niche markets.
• We are experts at developing a presence in new markets, through new channels from scratch.
• We are great partners when it comes to getting creative and making sense of newly emerging opportunities.
• We have a large community of editorial, marketing and communications experts that will be dedicated to your projects.

‍Call to Action

Booking a Meeting to get an Assessment of how this looks for you. We can prepare you a specific proposal after we understand your goals.

What do you get from our assessment with any commitment on your end:

We have conversations with you to identify your goals, values and pain points. We define a written “voice” and corporate branding, an identity for your personal brand that will be authentic to you and resonate with your target market. We define your key messages to communicate what you do clearly and effectively to the people you need to engage to reach your goals. We will identify a marketing course of action and an evaluation of high leverage opportunities.