Article writing & blogs

Our blog writing service leverages a team of skilled writers to create captivating and informative posts that not only drive traffic to your site but also position an executive’s personal brand or the brand of a company as an industry leader and authority on the problems your business solves.

• ‍Consistently publish content for your audience‍
• ‍Integrate blog content into your overall digital strategy‍
• ‍Create a platform to share industry insights and other relevant information

Contrary to popular belief, content creation in the form of blogging is far from dead. Hubspot reports that a company with a blog section on its website will get 55% more visitors than a company that doesn’t have one. And it’s not enough to have a blog that’s collecting dust. If you aren’t publishing regularly or haven’t blogged in a while, that’s a wasted opportunity to nurture a visitor to your website. Or maybe you have a great strategy for a blog in your head, but haven’t had the time or expertise to execute it. We can create content to bring your vision to life, so you can focus on your business. We love jumping into projects that are already ongoing and also love spearheading new strategies. Wherever you are in your content journey, we’d love to be a part of it.

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Blogging is one of the easiest and effective ways you can demonstrate your expertise.

Long form content provides you with the opportunity to make your expertise discoverable and shareable to a wider audience.

There are many types of blog posts that can demonstrate your expertise to the world at large. We will work with you to pinpoint your preferred voice and tone, so that we can ghostwrite blog posts using language that stays true to your personality, interests, and schedule.

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Captivate Your Audience with Tailor-Made, Professional Long form Content.

If you are ready to add more content to your marketing mix, then here are some of the blog post types that we can research and ghostwrite for you:

• Informative - These posts include “how-to” guides, case studies and interviews
• Insightful - These posts share data, information and industry opinions to support a topic you’re passionate about
• Entertaining - These are stories written from a more personal perspective describing teachable moments from your career and life that your target audience will identify with

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How to distribute your content

Owned channels:

• Publish articles to pre-existing website blog. Come up with a calendar
• Generate new topic ideas or expand on social media posts
• SEO optimize or publish for virality
• Republish to social media pages

Guest publishing:

• “Let’s try to get you published in The Economist”. We will identify and contact those publishers to sell them on you or send them a finished article

• Publish in other blogs, websites, aggregators, traditional media, user-generated content sites

Additional Services:

Integrate with an SEO Strategy: Blogs are pretty easy to index in search engines, whereas other marketing methods might not even be indexed at all. This means that blogs are a great way to showcase your content while having it be discoverable by new audiences over a long period of time. Plus, most blogs have an RSS feed, which makes it easy for people to subscribe to them by email.

For Executives and Founders: If building out a fully fledged content production practice for medium to long form article content feels like it might be a bit more than you can take on at the moment, then consider signing up for our social media ghostwriting or personal branding service. It is designed to be a quick way to get started in finding your voice, creating an archive of content and building a content practice with minimal preparation and fuss. The lighter weight of our social media offering is a great stepping stone for more ambitious content projects.

‍Book a call with us.