Want to start working with a ghostwriter? Here are some quick and easy steps to get you started.
1. Find The Right Writer
Your writer has to get you and get your subject. You have to click—and you’ll be able to tell when you don’t. You should enjoy working with them. Ask for recommendations. Shop around. Take your time. This is probably the most important step.
2. Discuss Goals
Tell the writer what you’re looking to accomplish, whether it’s to inform, educate, entertain, inspire, or persuade. Know your audience. Discuss voice, tone, brand identity and special needs. Get firm on scope, process, timelines. Deliverables.
3. Talk and Transfer Knowledge
Once you know where you’re headed, it’s off to the races. Share ideas, thoughts, articles, experiences, anecdotes. Stay on track but keep discussions open and organic. The more you talk, the better a foundation your writer has to create content that not only meets but exceeds your expectations.
4. Review the First Draft
Once you have the first draft, set time for reviews. Be generous with praise and be explicit when asking for changes. Give actionable feedback that will bridge the gap between the current draft and what you want to publish. And do it in a reasonable amount of time.
5. Ride the Feedback Cycle
Review the next draft and give feedback again. This back-and-forth fine-tunes the work. It can feel tedious but spending time on feedback will only benefit your effectiveness into the future. By the end of the process, be sure you have something that meets your needs and serves your strategic goal.
6. Publish and Repeat
You’ve checked everything: voice, tone, content, message, goals. If all is good, get set to publish. Celebrate a little. And take the insights you’ve earned from this first round to feed into the next.
Wrapping up
This workflow is a solid foundation for ghostwriting. Follow it, adjust it to your needs, then follow it again. Communication is key. And remember simplicity and clarity usually win the day.
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